Essay about Case Analysis of Dell Computers - 12021 Words

On April 22, 2003 Page 2 2 INDUSTRY ANALYSIS ..............................................................................................................................3 CURRENT STATUS ....................................................................................................................................6 C URRENT S ITUATION ..................................................................................................................................6 Performance...........................................................................................................................................6 Missions, Objectives, and†¦show more content†¦Depending upon the industry segment, these firms specialize in different activities, from RD to design, manufacturing, assembly, logistics, distribution, sales, marketing, service, and support. Dell Computer Corporation is the focus of the case. The time of the Dell case is from 1994 to 1999. Michael Dell established Dell Computers in 1984, which captured a unique position in the personal computer (PC) industry. The company introduced the concepts of selling PCs directly to customers; offering custom configuration to all customers; and providing direct, toll-free technical support and next-day, on-site service. Dells SIC code is 3571. SIC 3571 establishments, such as Dell, primarily engage in manufacturing electronic computers. Electronic computers are machines which: (1) store the processing program or programs and the data immediately necessary for execution of the program; (2) can be freely programmed in accordance with the requirements of the user; (3) perform arithmetical computations specified by the user; and (4) execute, without human intervention, a processing program which requires them to modify their execution by logical decision during the processing run. Included in this industry are digital computers, analog computers, and hybrid digital/analog computers. Establishments primarily engaged in manufacturing machineryShow MoreRelatedDell Computer Corporation: Case Analysis778 Words   |  3 PagesDell Computer Corporation Case Study I. Central Issue Dell Computer Corporation has experienced tremendous growth since it was incorporated in 1984. The product largely responsible for the success of Dell Computer Corporation is Dells Direct Model, which is cost-efficient and customer-friendly in terms of its production and distribution. In the ever-changing market environment of today competitors are presenting challenges with products that are new and unique. However, there is one area thatRead MoreMatching Dell Case Analysis1679 Words   |  7 Pages 1. Synopsis After the emergence of personal computer in1990, Dell emerged as a strong business entity in the computing industry. With the advent of personal computing, the major players in the industry were IBM, Compaq and HP. 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